Last weekend I took part in the two-day Upcycled Hour Live event (#UHLB17) at the Unitarian Church in Brighton and where better to stage such an event than a city that boasts the country’s only Green Party MP.
The Upcycled Hour, created by the inspirational Chris Billinghurst, started life as a weekly Twitter forum for professional upcyclers around the UK giving us a platform to exchange ideas, advice and information.
Since its inception, the group has steadily grown, going from strength to strength and this year’s Upcycled Hour Live on the 16 & 17th June aimed to build on the success of the 2016 maiden event.
Footfall was a little disappointing, particularly on the Friday evening. Although there were an estimated 600+ visitors on the Saturday, a venue just off Brighton’s famous Lanes has the potential to attract an even bigger crowd. It was the hottest Saturday of the year and I suspect this did not particularly work in our favour. Days like that are rare and I don’t blame people for heading to the pub, beach and green spaces rather than browsing the shops.
In addition, despite the organiser’s best efforts to direct shoppers through to the back room, those of us with stands there noticed a marked difference in visitor numbers with only one major sale in the back room all weekend. However, Upcycled Hour Live was not just about sales; it was an opportunity to raise the profession’s profile, network with our peers, encourage increased upcycling and discuss potential commissions.
It was great to finally put a face to the furniture – pieces that were so familiar through social media – and to share our experiences.
Siren Designs (in the backroom) produce amazing decoupage statement pieces that attracted a lot of interest and a group of us discussed the pros and cons of playing it safe with neutral colours versus letting our imagination go wild. Most of my work is commissioned pieces but I do sell at a monthly market and at my own quarterly artisan’s event, so my on-spec furniture usually falls into the neutral category. However, looking at the other stands at UHLB17 I realised that whilst my work is well executed and tasteful, it is not particularly vibrant. Watching visitor browsing habits as they entered the room, I could see that the majority made a beeline to the more colourful items and I have decided that I need to create a wow-factor piece that possibly won’t sell but will attract attention, hopefully causing punters to stop and check out the rest of my stock.
All things considered, I’m glad I took part in the Upcycled Hour Live and believe the experience has encouraged me to raise my game. Click on the following links for further information about both the Upcycled Hour and the Upcycled Hour Live.